EMPR Group Holdings Pty Limited announce its exit from Shanghai China

Last year following the announcement by Hewlett-Packard Co. which unveiled sweeping changes to its business in China, including the sale of a majority stake in its data-networking operation. HP later announced that Tsinghua Holdings, which was affiliated with the prestigious State Run Tsinghua University in China, would buy 51% of a newly created entity housing the U.S. company’s H3C Technologies Co. networking operation together with its China-based server, data storage and technology-services businesses.

As a result of the announced sale by Hewlett-Packard Co to Tsinghua, Tsinghua Holdings indicated that it will now move away from the existing Hewlett-Packard Co. partner supported Authorised Parts Reseller (APR) model operating within China. Due to this, the EMPR Group is announcing its exit from the Chinese market due to the changed business circumstances and conditions.

Whilst EMPR Trading (Shanghai) Limited Company Management and Staff worked very hard to replace the changes in market conditions since the sale of 51% of the HP Enterprise Group to Tsinghua Holdings back in November 2015 which resulted in the non-renewal of the previous (4) year Authorised Parts Reseller (APR) agreements, which was held by EMPR Holdings since its invitation to open up in China by Hewlett Packard. EMPR Group no longer sees the strategic value in continuing its operation in China.

CCO, Bryce McIntosh stated, “This decision has only been taken after every possible alternative had been explored, but ultimately EMPR Group can no longer continue to invest in an environment that is strategically uncertain, and will instead focus its efforts, energy within the South Pacific Region and the Americas where it holds Authorised Parts Reseller (APR) Agreements with leading brands including, HP Inc, Hewlett Packard Enterprise, Toshiba, Lenovo & Lexmark.

Despite EMPR Trading (Shanghai) Limited Company’s closure in China, the EMPR Group continues to expand its business with its key focus understanding the importance of our channel partners, business partners and continual customer satisfaction improvements. As a business, we are always reviewing and improving our processes and go to market strategies in line with changing market conditions to ensure we meet and exceed our channel, business and customer’s financial goals and objectives by reinvesting in our people, infrastructure and systems.